Star Power: Celeb Endorsements Click With Younger Demos

This article focuses more on advertising. It discusses how demographics react differently to different kinds of advertising.

This is very thought provoking- what contributes to how advertising affects different people? Is it a cultural divide between the generations, or is it something that comes with age?

These are questions that those in the ad world have to consider. What group are you trying to reach, and how can you make an efficient advertisement tailored to that group?