Star Power: Celeb Endorsements Click With Younger Demos
This article focuses more on advertising. It discusses how demographics react differently to different kinds of advertising.
This is very thought provoking- what contributes to how advertising affects different people? Is it a cultural divide between the generations, or is it something that comes with age?
These are questions that those in the ad world have to consider. What group are you trying to reach, and how can you make an efficient advertisement tailored to that group?
Friday, November 20, 2009
Tuesday, November 17, 2009
The family that plays together...
Nickelodeon Study: Families Close, Most Share TV, Activities
I found this article to be very interesting. Growing up, and even now, my family only had one television, and it was in the middle of the living room. We never really fought over it at all, even before we had the DVR, but I remember begging my parents if they would let us get another one. In retrospect, I'm not really sure why I wanted one so badly. I don't watch an awful lot of television to begin with. I think I asked because all of my friends (it seemed) had their own televisions, or at least a second set somewhere in the house.
Did our television keep us close as a family? Well, sometimes it did, but sometimes it didn't. We never really watched movies all together very much, since our tastes differed and we generally couldn't find one thing we all wanted to sit down for the duration of. It seemed that the more we tried to plan for "family TV time" the less likely it was to happen. It was always those nights where someone started watching some History Channel documentary when suddenly the other three would creep in and curl up in the other chairs to watch together.
The article describes how even though it would seem that the technology we now have should pull families apart, they actually in some cases bring families together. Quality time isn't going away, but rather, it is changing, and in some instances this is for the better.
I found this article to be very interesting. Growing up, and even now, my family only had one television, and it was in the middle of the living room. We never really fought over it at all, even before we had the DVR, but I remember begging my parents if they would let us get another one. In retrospect, I'm not really sure why I wanted one so badly. I don't watch an awful lot of television to begin with. I think I asked because all of my friends (it seemed) had their own televisions, or at least a second set somewhere in the house.
Did our television keep us close as a family? Well, sometimes it did, but sometimes it didn't. We never really watched movies all together very much, since our tastes differed and we generally couldn't find one thing we all wanted to sit down for the duration of. It seemed that the more we tried to plan for "family TV time" the less likely it was to happen. It was always those nights where someone started watching some History Channel documentary when suddenly the other three would creep in and curl up in the other chairs to watch together.
The article describes how even though it would seem that the technology we now have should pull families apart, they actually in some cases bring families together. Quality time isn't going away, but rather, it is changing, and in some instances this is for the better.
Monday, November 16, 2009
The internet, where you don't have to wash out your mouth with soap
This post, from the "TV Watch" segment of MediaPost, brings up the idea of what is considered "acceptable" language on television versus what is acceptable on the internet.
Nowadays we are certainly much less conservative about profane words in the media than in days of yore. This is partially due to the internet, where there is no filter that one must pass in order to publish one's information. If I wanted to, I could unleash the longest string of profanities the world has ever seen right here in this blog, and there is little that could prevent me from doing so. So long as one is not inciting violence or hateful acts against a group or distributing illegal material, the only thing holding a person back is his or her own taste.
I suppose this is a good thing. There are plenty of things in the world more dangerous than a foul mouth, and although it may be unpleasant to listen to, one can always click away from the page, or (as this article discusses) change the TV channel.
Nowadays we are certainly much less conservative about profane words in the media than in days of yore. This is partially due to the internet, where there is no filter that one must pass in order to publish one's information. If I wanted to, I could unleash the longest string of profanities the world has ever seen right here in this blog, and there is little that could prevent me from doing so. So long as one is not inciting violence or hateful acts against a group or distributing illegal material, the only thing holding a person back is his or her own taste.
I suppose this is a good thing. There are plenty of things in the world more dangerous than a foul mouth, and although it may be unpleasant to listen to, one can always click away from the page, or (as this article discusses) change the TV channel.
Sunday, November 15, 2009
Technology of Our Generation
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117012&lfe=1
This article provides statistics about the amount of time other members of my demographic spend with different kinds of technology each day.
Most of the information therein did not surprise me. The chart which provided "product" alongside "average daily hours of use" seemed to be fairly accurate when I considered the people I am familiar with.
As much as it makes me a little uncomfortable to think about it, I probably do spend five hours (or more) on the computer each day. It may not be all in one continuous block of time, but the little chunks of time add up. As for the two and a half hours of television, it does not apply to me, but several of my housemates have their televisions on much of the time while they are in their rooms.
It also discussed the frequency of use of online video sites and how that usage is divided among films, television shows, and other visual formats. In all, it is an interesting collection of statistics that seem reasonable for my age group.
This article provides statistics about the amount of time other members of my demographic spend with different kinds of technology each day.
Most of the information therein did not surprise me. The chart which provided "product" alongside "average daily hours of use" seemed to be fairly accurate when I considered the people I am familiar with.
As much as it makes me a little uncomfortable to think about it, I probably do spend five hours (or more) on the computer each day. It may not be all in one continuous block of time, but the little chunks of time add up. As for the two and a half hours of television, it does not apply to me, but several of my housemates have their televisions on much of the time while they are in their rooms.
It also discussed the frequency of use of online video sites and how that usage is divided among films, television shows, and other visual formats. In all, it is an interesting collection of statistics that seem reasonable for my age group.
Friday, November 13, 2009
Radio- Still Going Strong
For my communications class, I needed to write a paper about the radio industry using information found in trade papers. To do this I had signed up with the website MediaPost.com. It was very helpful and provided me with a plethora of articles, including those relating to the radio industry as well as other forms of media.
One report I found there was the following: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117009&lfe=1. It discusses radio's usage, which is what I decided to write my paper on.
I was somewhat surprised by the article's findings. It explained that despite the rise of iPods and other forms of audio media, radio is still the most popular. And rather than iPods and their mp3 ilk taking away from radio's strength, the article explained that those with such players were actually more likely to listen to the radio! Very insightful. I will discuss this further in another blog post.
One report I found there was the following: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117009&lfe=1. It discusses radio's usage, which is what I decided to write my paper on.
I was somewhat surprised by the article's findings. It explained that despite the rise of iPods and other forms of audio media, radio is still the most popular. And rather than iPods and their mp3 ilk taking away from radio's strength, the article explained that those with such players were actually more likely to listen to the radio! Very insightful. I will discuss this further in another blog post.
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